Wednesday, 20 December 2017

That's not what the world needs.


It struck me that at the top of this blog's homepage I introduce the blog as my thoughts and musings on the music industry, then proceed to only ever post when I'm advertising something. I never rant. At least not on here. I rant in my songs about all sorts of stuff, but somehow putting it in writing on the Internet is too much. Well, that should change...

Recently I've been seeing more and more 'promoters' on social media advertising for what I'd call 'Z list celebrities' to play at their venues. One even put out a call to see if anyone knew anyone who 'used to be famous.'

Is this really what people want to see? That guy who was in a 90's band or the girl who got knocked out of the x factor a couple of weeks in? Am I missing something here?

I'm not saying there isn't a place for those guys. There totally is. But I can't help but feel that it's an easy option for promoters to get a couple people in a venue (probably out of morbid curiosity) rather than attempt to curate an actual cohesive line up of acts that fit together well and might draw a crowd when placed together. A line up greater than the sum of it's parts, so to speak. It's a greater risk and probably harder work to promote, but isn't that why you wanted to be a promoter in the first place? To showcase new music? To put on great shows? To be the guy who put on act X 'before they made it big?' I defy you to find me someone who got into the promoting game to try to give former pop stars and reality TV wannabes a paycheck.

That's not what the world needs.